I create research-driven digital experiences that connect user needs, business goals, and strategy to drive engagement, clarity, and measurable impact.

About Me

Senior UX/UI Designer & Researcher

I’m a Senior UX/UI Designer & Researcher with over 8 years of experience crafting human-centered digital experiences across healthcare, e-commerce, and tech sectors. My passion lies in translating complex needs into intuitive and accessible design solutions — guided by data, empathy, and collaboration. I thrive in cross-functional, agile environments where research-driven insights and design systems come together to shape scalable, user-focused products.

Experience Highlights

RX Services & Medication Management

Led end-to-end experience design for a digital medication platform. Delivered robust, patient-centered designs for prescription management in healthcare environments, increasing adherence and satisfaction.

CardLink NFC Prescription Flow

Designed secure, intuitive NFC workflows for digital prescriptions used in German pharmacies. Improved accessibility and streamlined patient and prescriber journeys.

AI Chatbot Implementation

Implemented AI-assisted customer service solutions. Led UX research, conversation design, and prototyping, resulting in reduced service requests and improved self-service guidance.

Research Methods

Qualitative Research

Deep-dive research to uncover user needs, motivations, and behavioral patterns · User Interviews · Contextual Inquiry · Personas · Jobs-to-Be-Done · Journey Mapping · Empathy Mapping · Affinity Mapping

Quantitative Research

Data-driven validation of product decisions and user behavior.

Survey Design · Card Sorting · Tree Testing · Funnel Analysis · A/B Testing

Usability Testing

Iterative evaluation of prototypes and live products across web and mobile platforms.

Task-based Testing · Remote Usability Testing · Prototype Testing · Insight Synthesis

UX Skills & Tools

Design & Prototyping

Designing intuitive, scalable and accessible digital experiences for Web & App · Wireframing · Interactive Prototyping · High-Fidelity UI Design · Interaction Design · Design Systems · Information Architecture · Service Design · Accessibility

Design & Prototyping

Figma · Framer · Adobe Creative Cloud (Photoshop, After Effects…) · LottieFiles

Research & Collaboration Tools

Miro · Jira · Slack · Teams · Confluence · Maze · RapidUserTests · UserTesting · UserZoom · Optimal Workshop · AB Tasty

Collaboration & Leadership

Workshop Facilitation · Cross-Functional Collaboration · Stakeholder Alignment · Agile Methods (Scrum / Kanban) · Mentoring · OKR Planning

Michael Carter profile with a dynamic light
Michael Carter profile with a dynamic light

Collaboration & Facilitation

Workshops, Hackathons & Event Leadership

I am highly passionate about organizing and leading collaborative experiences that bring people together around ideas, innovation, and problem-solving. From hands-on workshops to large-scale hackathons, I enjoy creating structured, engaging, and inspiring environments where participants can collaborate, co-create, and turn ideas into meaningful outcomes.

My strength lies in combining creativity with strong organizational skills—managing planning, logistics, stakeholder coordination, and facilitation while ensuring every event runs smoothly and delivers real impact. I love creating experiences that encourage teamwork, spark innovation, and connect people through shared goals and user-centered thinking.

Speaking & Advocacy

Public Speaking & Panel Discussions

I enjoy sharing insights and sparking conversations on stage as a speaker or panel guest. From discussing patient-centered design in digital healthcare to diversity and leadership in tech, I bring real experience, research-driven insights, and passion to every session.

What I do: Deliver talks that combine UX/UI, research, and human-centered thinking to inspire and inform audiences.
Why it matters: It’s a chance to advocate for user-centered design, drive awareness, and influence positive change.

Research & Inisghts


Research & Inisghts

User Testing & Research Advocacy

I am passionate about user testing and continuous research, turning insights into better digital experiences. Whether testing new solutions or refining existing ones, I focus on understanding and solving real user challenges.

What I do: Conduct usability tests, gather qualitative and quantitative data, and translate findings into actionable design improvements.
Why it matters: Research ensures products and services are effective, accessible, and truly meet user needs—the core of meaningful UX.

Michael Carter in a dark background

I’m looking to join a team shaping meaningful experiences

— let’s connect.

©Anna Ullrich 2026. All rights reserved.

Made in Framer

Created by Anna Ullrich

I’m looking to join a team shaping meaningful experiences

— let’s connect.

©Anna Ullrich 2026. All rights reserved.

Made in Framer

Created by Anna Ullrich

I’m looking to join a team shaping meaningful experiences

— let’s connect.

©Anna Ullrich 2026. All rights reserved.

Made in Framer

Created by Anna Ullrich